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Schneider Eléctric Oportunidades de negocio
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SOBRE SCHNEIDER:
Schneider Electric es una empresa global que fabrica y comercializa fuentes de alimentación ininterrumpida, periféricos electrónicos y productos para centros de datos.
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CONTEXTO:
Schneider buscaba establecer relaciones colaborativas, comerciales y de fidelidad con los nuevos socios para incrementar y fortalecer la red de canales/resellers para ampliar el ecosistema de socios.
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Enfoque:
El objetivo principal ha sido ser el canal directo entre los socios y la marca con el objetivo de desarrollar fidelidad y sentido de pertenencia con Schneider. Para ello, realizamos una diversidad de tácticas de marketing que permitía captar la atención de nuevos socios a través de los beneficios de la marca. Además mantener la relación, compartir y comunicar aspectos de la marca e incluso identificar necesidades y oportunidades de negocio.
Resultados:
2 nuevos socios potenciales en República Dominicana y Puerto Rico
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Servicios:
- Estrategia Creatividad
- Herramientas Base de datos
- Email marketing
- Generación de demanda
- Lead nurturing
- Lead management
- Aceleración de ventas
- Staff Augmentation
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EN 
ES